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Winback high-value churned customers with advanced RFM & product recommendations

The brand is one of the leading kids fashion brand and have enjoyed the monopoly in the segment. Lately the brand is facing stiff competition from international brands who have recently launched their product line in kids segment.

Customer segment footfall

83%

New

17%

Repeat & Loyal

The Challenge

The brand has launched the entire range of new products for kids from the the age of 2-10 years. Their objectives was - Acquire the churned by showcasing them new range

The Solution

Nucleus Vision identified each walkin customer using ION sensor technology, recognized customer, lifetime value, preferred products by applying advanced RFM and predictive analysis.

A personalized communication was created for every customer inside & outside the store

Store staff was trained to consume real time information about customer to assist customers in shopping

Customer segmentation approach

Nucleus Vision identified high-value churned customers and their preferences based on advanced RFM analysis.

The customers targeted for the campaign are High value churned or high propensity to churn customers

37% churned & high propensity of churn base from overall base of high value customers

Nucleus Vision Case Study

The Campaign

Three pronged campaign approach was taken

1 Invite: All the customers were sent personalized invite to preview the special range of products and get attractive offers. The tailor made offers were generated from the Nucleus Vision predictive modeling & RFM

2 Engage in the store: Store staff personally attended customers & gave recommendations based on past purchase history & staff received customer profile information, preferred products, potential to purchase & offer details immediately when customer walks-in

3 Re-engage: Once customer leaves the store, another communication was sent to customer to visit again & online store details

The Creatives

1 Invite

Personalized Invite to Customers

Send personalized invite to customers enticing them to visit the store.

2 Engage in the store

Promotional Messages

Send promotional messages with tailored recommendations & discounts in real time, based on the customer insights.

3 Re-engage after store visit

Re-engage Visitors

Encourage the offline shoppers/footfalls to shop online on your e-commerce platform.

Results

Company Updates

Nucleus Vision Community Update

Nucleus Vision: Roundup - November 2019

I would first extend my thanks to everyone for supporting Nucleus Vision and the team. Dimensions of the global retail sector are rapidly changing as the buying capacity of consumers is increasing and competition is getting more aggressive.

05 December 2019
Network-agnostic Single Sign-On System

Nucleus Vision Launches Global Identity and Consent (GIDC) Blockchain Network

Nucleus Vision has launched a private blockchain — the Global Identity and Consent (GIDC) network at Genesis DevCon Nov 2019, Bengaluru, India. The blockchain network gives power to users to control who can access their data.

29 November 2019